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They can't claim health benefits - but they do anyway
"Cure All" Beverage Marketed without FDA Approval
California Attorney General Dan Lungren announces multi-state settlement with Morninda, Inc.
Under the terms of the agreement, Morinda will:
- No longer make drug claims, or claims that the product can cure, treat, or prevent any
disease until "Tahitian Noni" is approved and cleared for those uses by the U.S. Food and
Drug Adminstration.
- Not make any other claims, whether health claims or others, regarding the benefits of
"Tahitian Noni" unless such claims are true and the company can substantiate the claim by
reliable scientific evidence.
- Not use testimonials which imply that the advertised claimed results are the typical
or ordinary experience of consumers in actual conditions of use, unless Morinda possesses
and relies upon adequate substantiation that the results are typical or ordinary.
New England Skeptic's Society views on Noni
Tahitian Noni Juice is just the latest in a long history of snake oil remedies. This movement,
like those before it, has all of the features of a quack remedy with a contemporary flavor.
I will review the characteristic features of the marketing of such quack remedies and indicate
for each characteristic how the Noni-juice phenomenon fits the mold exactly.
Temporary Ban on Sales of NONI Fruit Juice from Tahiti
In its decision (E 27/216/98) of 28.11.1998, the National Food Administration has banned the
importation, exportation, trade stocking, offering and all other supplying, of the fruit juice
marketed under the name of NONI until such time as the brochure which must be supplied in
conjunction with sales, and other information, has been corrected in accordance with the Food Act
and the regulations legislated on the basis of this Act.
Spam Victim Collects Damages
in Out-of-court Settlement against Morinda - If Noni juice internet promoters are really pissing
you off, then you can collect $200.
Testimonials
Secret World of Noni
Toronto Star feature article - (August 6, 1999). Phil sykes, the general manager of Morinda
Canada, believes drinking Noni relieves the pain he still suffers in an ankle he broke three
years ago, makes his fingernails and hair grow faster, and allows him to sleep better.
So, why did the government of Canada only move to change the labeling on Tahitian Noni that is
shipped into Canada? So far there have been no charges made against anyone who sells the stuff
in Canada for saying it can be used to treat specific diseases.
This article gives boost to noni juice, and fails to provide the reader with any internet links
to sites that challenge noni.
A Nurse's Testimonial Page
Morinda Inc. and its distributors make no curative claims about Tahitian Noni Juice. But, as
an Independent Morinda Distributor, Jeanette Komsi would like to share just a few of the
testimonials provided by people just like you. It is extremely exciting to see people get
outstanding results, especially when other health products haven't helped.
One Noni Salesman's Testimonial List
Christian Brothers - We Stand on the Word of God
If you want an excuse to control the internet, this site is one good reason.
Companies
Morinda
The U.S. Women's Soccer Team to Attend their Convention
Polynesian Natural Health Products of Tahiti
"Thousands of people testify to the health-promoting and restorative qualities of noni
juice and have found dozens of ways to use it." - Funny - they are headquartered in California and Utah.
Noni Juice Bulletin Board
Big Island Noni
Noni has been shown to improve bug bites, skin disorders, joint and circulation problems,
arthritis, and canker sores. In 1992, the American Association for Cancer Research found
that Noni juice stimulated the immune system and thereby retarded cancerous tumor growth.
( OK - so who are these researchers anyway and were these cancer tumors in a test tube?)
Maui Noni
Is it a miracle? NONI has been used to treat Diabetes, Heart Trouble, Asthma, Cataracts,
Colds, High Blood Pressure, Kidney Disorders, Digestive Problems,Comas,Colds, Breast
Cancer, Depression,digestive, Migraine, Sleep, Stroke, Tumor, Infections, Gastric Ulcers, PMS,
Prostate Cancer, Bone & Joint Problems, Cancer, Fevers, Arthritis, Menstrual Cramps, Chest
Infections, Sinus, Skin Problems, Internal Disorders..and the list goes on and on: TRULY
an amazing product.
It's beginning to sound a little like a replacement for spinal manipulation, eh? A cure for
all diseases? Why are native islanders stricken with many of those diseases. You would think
that they would be one of the healthiest people in the world.
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