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    Dietfraud Complaints

      

    Official complaints can be lodged
    with the appropriate regulators for any diet, weight loss, or herbal product that you feel is questionable.


    Sandra Nelson of the "Young and the Restless" and the medical doctors who appeared on elookgreat.com web site or in the print ads for the particular product use testimonials that are questionable.





    Malibu Beach Diet
    Further Information

    Full Text

    Malibu Beach Links

    Guidelines

    Official Complaint


    Against Elookgreat.com

      

    In Canada it is against the law for doctors to provide testimonials for any products. So, dozens of U.S. and Canadian based companies enter the Canadian market monthly with questionable products that they advertise in the media with absolute immunity from prosecution.

    • We wonder if the products being sold on the many web sites have been tested and approved by the FDA or if they have proper labeling for Health Canada?
    • Is the product a juice product, is it food, or does the magic ingredient that they say is patented come under the Canadian Food and Drug Directorate branch of Health Canada?
    • Just because an ingredient or method or machine is patented does not make it safe, or therapeutic. In fact many patents are nothing more than nonsense. If their secret ingredient ADVANTRA Z is an herb, or herbal mixture, it may be not unique. A trademark for acetylsalicylic acid known as ASPIRIN is still acetylsalicylic acid. It relieves headaches or the pain of arthritis no better because it is trademarked.

    BTW - There was no mention anywhere on elookgreat.com web site or the Toronto Sun advertisement as to the contents of the drink, and no warnings or other information for consumers. That is out and out fraudulent advertising in anyone's book. We hope to see the advertisements stop and we hope to draw the attention of the regulators before someone is defrauded or injured by the improper use of this product.


    Things are so screwed up at the web sites that hawk this stuff that they can't even spell the name of their secret patented ingredient. On the www.elookgreat.com site they call it AVANTRA. So, I did a U.S. patent search for AVANTRA and the found one from Agfa, but it's used in the printing/scanning industry, and has nothing to do with diet.


    However there is a patent on an ingredient called ADVANTRA Z that is registered to a Zhi-Shin LLC doing business out of Burlington, Vermont. It says that:


    HERBAL DIETARY SUPPLEMENTS FOR USE IN WEIGHT LOSS, THERMOGENESIS, ENERGY STIMULATION, OR ADDITION OF MUSCLE MASS; DATE OF FIRST USE: 1997.10.00; DATE OF FIRST USE IN COMMERCE: 1997.10.00


    Why not try the juiceless versions of this wonderful stuff - why pay someone else to add fruit and water and minerals and hype!


    Here is a page that talks about it
    For thousand of years the Chinese herb zhi shi, commonly known as Citrus Aurantium or "bitter orange", has been used by to stimulate healing. This 1998 trade paper article says that the ingredient are marketed by Twin Labs and Pinnacle.


    AVA Health version
    They say that ADVANTRA Z is the trademark of Nutratech, Inc. (Who owns the trademark?) BTW - their web site places the FDA disclaimer and all the ingredients so you can read them.


    Stimulean
    Try this one that's described as: -10 Grams Soluble Fiber from a unique proprietary formula containing: Bitter Orange (Citrus aurantium) extract (Advantra Z) 700 mg, which contains the indirect-acting adrenergic alkaloids Synephrine and Octopamine.

    And then this big statement that I saw on no other web pages - "nutritionally support the natural release and burning of stored body fat." Get this folks, they mention a Canadian connection, a doctor Dennis Jones, M.A, PhD. Does anyone know what those degrees are in and where he is from? (So, how come no one else mentions this on the other sites?)


    It's also a MLM company don't for sure
    They sell tons of stuff and they claim that they started by servicing doctors.


    This Natural Products Rag Extoles the Value of the Jones Patent Pending
    without giving us a single reference. This blurb claims that someone at McGill University in Montreal is doing a double blind study on 60 patients. So, when and where is it? The article is dated May 1998. And who is Mark Brucker at Nutratech?


    One of the Active Chemicals in the Bitter Orange
    Strange, they call it Synephrine. Does that ring a bell?


    The Nuances of this Bitter Orange Plant
    In China it's used for dozens of reasons, but then again, so is everything else. Abdomen, Ache, Antidote, Anodyne, Antiseptic, Bactericide, Bubo, Cancer, Cancer(Breast), Cancer(Stomach), Carminative, Chest, Congestion, Deobstruent, Diarrhea, Dysmenorrhea, Dyspepsia, Dyspnea, Emmenagogue, Freckle, Fungicide, Gas, Prolapse, Nausea, Marasmus, Panacea, Pectoral, Pimple, Rectocele, Refrigerant, Rib, Sedative, Sore, Spasm, Splenitis, Stomach, Stomachic, Thirst, Urogenital, Uterus, Vermifuge, Wine-Nose.

    I think I've got it, if you live in a rain forest it works like a laxative. Or perhaps you need it to raise your fallen womb, or to move your stagnant chi? But whatever you do, use cautiously in patients with Cold Deficient Stomach. And never give any to your pregnant rabbit. If you dare to shoot it up intravenously, it might permanently cause irreversible hypertension and your dog's legs might have to be removed because of gangrene. Overall, I'd give it a 2 out of 10 just because it has so many cute names and comes from a tree that smells nice.


    Now, there are two things, possibly three that irk me when I see things like this, first that it is HERBAL, secondly that it STIMULATES something, and finally that it increases MUSCLE MASS. I wonder how ADVANTRA is used in the Malibu cocktail? Is it being used to add muscle mass, and if so, how did the marketing manager of one of their distributors lose 30 lbs. in 30 days? What muscle did he increase, if he took 30 lbs. of fat or cerebral cortex from somewhere else?


    We appeal to the government of Canada to apply immediate pressure to withdraw the sale or importation of this product and for them to launch an investigation of weight loss products like the Malibu Beach 2 Day Diet.


    One doctor who appeared on a web site is Irving Schaffner from Thousand Oaks, California. According to the AMA, he graduated medical school in 1956 and is a general practitioner. His phone is (805)497-4545.


    We at the Dietfraud.com web site maintain a web site for consumers to complain directly to the regulators about any diet product.