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Cellasene Gets a Bumpy Ride    Spotlight on Cellasene, the cellulite pill Rexall, a unit of Dutch nutritionals giant Royal Numico, wants to have its reputation upheld as the Mercedes-Benz of dietary supplements. The FTC, which is seeking millions in customer refunds, is drowning in its fight against a gullywasher of unregulated dietary supplements and could use a big victory. ``The FTC goes after the big cases -- and this is one that the FTC couldn't ignore,'' said David Schardt, an associate nutritionist with the Center for Science in the Public Interest in Washington, D.C. Rexall's Anti-Cellulite Drug Study Fails Dr. Brian Berman, head of clinical studies at the University of Miami, said he has halted testing of Cellasene, a drug that Boca Raton-based Rexall Sundown (Nasdaq: RXSD) announced as the world's first antidote to cellulite. Berman said the 240 women in the study were required to show up six times for the clinical testing but most did not. Sales last year were expected to exceed $300 million but hit only $54 million after negative press. Sales are expected to be $20 million this year. Boca Woman Sues Rexall over Cellasene Dorothy Greenfield of Boca Raton filed suit against Rexall Sundown in Palm Beach County Circuit Court late Thursday, claiming the company deceived consumers by misrepresenting Cellasene's ability to reduce cellulite. Greenfield is seeking class-action status in the case. Meanwhile, the U.S. Federal Trade Commission said Thursday it will seek full refunds for women in the United States who purchased Cellasene to remove cellulite. It is estimated that this action could cost the company at least $75 million. Late Wednesday, the FTC filed suit against Cellasene distributor Rexall, accusing it of making false claims on the product's efficacy. Rexall, now a subsidiary of Royal Numico N.V. of the Netherlands, denies the FTC's allegations and vowed Thursday to defend the truthfulness of its claims for Cellasene, an herbal dietary supplement. The FTC suit, filed in U.S. District Court for the Southern District of Florida, seeks an injunction to halt the advertising claims and asks the court to order refunds to consumers. The case has been assigned to U.S. District Judge Wilkie Ferguson in Fort Lauderdale. The FTC plans to interview and possibly depose Dr. Brian Berman, a dermatologist at the University of Miami, whose recent clinic trial on Cellasene produced no results because the patients did not comply with the study guidelines. The defense is expected to call Debbie DeSantis, a registered pharmacist and the company's senior vice president for product development. She is the daughter of Rexall Sundown founder Carl DeSantis.

Cellasene Lawsuits and FTC charges    False and Unsubstantiated Claims for "Cellasene" Rexall Sundown agree to pay $12 million Rexall Sundown, Inc. (Rexall) will pay up to $12 million to resolve Federal Trade Commission charges regarding its marketing of the dietary supplement, "Cellasene," a purported cellulite treatment product. The settlement is contingent on approval by the federal district court in Miami and approval of related settlements in class action lawsuits currently pending against Rexall in California and Florida. If approved, the FTC and class action settlements together will provide up to $12 million in redress for consumers throughout the United States who purchased Cellasene. Summary of the Federal Trade Commission's Lawsuit Against Rexall Sundown division of Numico. They recently were gobbled up by Numico, a Netherlands based health supplement and marketing conglomerate. The FTC charged them with making false and unsubstantiated claims while marketing its dietary supplement, Cellasene, as a purported cellulite treatment. In its advertisements, Rexall Sundown made statements such as, "Unlike massages and creams, Cellasene works from within, nutritionally, to help eliminate cellulite at its source. Click here to see the entire complaint... FTC Files Cellulite Supplement Suit - Yahoo Business Rexall Sundown To Defend Against FTC Action CBS Marketwatch - Cellasene News Civil Lawsuit Sign up for lawsuit Let us know how you were victimized by Cellasene Class Action Lawsuit Filed in Florida This is a consumer class action against Rexall Sundown, Inc. ("Rexall" or "the Company") seeking to recover damages for Rexall's deception, misrepresentation, false, misleading and unconscionable statements and practices in connection with the labeling, point-of-purchase marketing, and sale of an over-the-counter product known as Cellasene. Our Mounties get their Cellasene! Health Canada Says Cellulite Pill Violates Federal Law The Federal Trade Commission is looking into a dietary supplement that promises to reduce cellulite to try to determine if its manufacturer can substantiate its claims. Sellulite is given a FAT CHANCE in Forbes Magazine It's a free country... so Rexall Sundown is within its rights in selling an extremely questionable beauty remedy. Hey, it's a business. Cellulite Pill at Center of Debate Fighting Cellulite - Is Cellasene    the Answer or just Snake Oil? Fight Over Cellulite Fix Shaping Up FTC Hot on Their Trail, but FDA Still Says DUH! Cellasene Manufacturer and Two Doctors   Say It Works - So what? FTC Eyes Cellulite Supplement